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Price check! Broncos score with sale of stadium naming rights.

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Brian Losness-USA TODAY Sports

Bronco Stadium has a new name, whether you choose to call it that or not, and Boise State just got PAID ($12.5M over 15 years). Since news broke yesterday of the sale of stadium naming rights (HT: Mark Coyle), speculation has run rampant about which person or corporation would now grace the facade. Personally, I felt that Big Jud's was the one to beat, but others floated some more "obvious" homegrown suitors like Simplot, Micron, BodyBuilding.com or Albertsons. Well, after a restless night and some pomp from Boise State, we now know the stadium's fate and oh, that isn't that bad. Albertsons Stadium will henceforth be where the Broncos stomp their foes and for those born and bred in the Treasure Valley, it makes a lot of sense. Price check, section 125, row F, seat 12.

Joe Albertson graduated from Caldwell High School in 1925 and then enrolled at College of Idaho—a college that bore his name for sixteen years (1991–2007). Albertson opened the first "Albertsons" grocery store in Boise in 1939 a stone's throw from Bronco Stadium at 16th and State and followed that with two new stores in Caldwell and Nampa the following year and within a few decades had over 600 retail locations. The J.A. and Kahtryn Albertson Foundation was established in 1966 to manage the couple's charitable giving…the lion's share of which went to education in Idaho (over $500M). Boise State's massive library, in fact, has bore the Albertson name for years, so this isn't the first time the Albertsons name has been associated with campus (or the last).

Fun fact:

Update: Apparently, Learfield Communications gets 25 percent of the revenue, leaving Boise State with a shade under $9.5M net