Money's good, but media exposure is great. Media Exposure is the springboard for everything Boise State wants to accomplish in the next decade: improved academics, improved athletics, and ongoing Brand awareness.
While the rumors of us going to the BLE, both sides have some reservations. Obviously the key points are the league's stability, for BSU, and travel distance, BLE presidents. I think the invite will be forthcoming...but that's JMHO.