I said this would happen. And it is totally ridiculous. should players get paid to play ball? No. Should they be able to make money, accept gifts, sell their own crap? Absolutely!
In my mind Ohio State wasn't punished for players selling their stuff, but rather because the school lied about it. The coach and others covered it up when they found out because they have no character.
Same with USC. Various administrators were involved in covering up that Reggie Bush and others got gifts.Should Bush have gotten gifts? Why not? Because it was against the rules. Regardless of how stupid and unfair those rules are, they are there. and those who think that they can break them just because they think that they are dumb is what is wrong with society. It is sorely lacking in character. Thank God for people like Coach Pete.
If I am not mistaken, Boise State turned itself in when they found out "naughties" were going on. They didn't try to hide it. Should those things have been naughty? No. But according to the rules, regardless of how fair, they were, so abide by them.
And if you don't like the rules, and think they are unfair, then work within the system to change them, but until then, abide by them.