What strategy should the Big East and Bronco Nation use

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I am a long time Boise State fan (1989) and I have watched a team move from Division 1-AA greatness to Division 1-A dominance. In that span of time, I have witnessed a team and community with tremendous effort pull themselves up to ring the bell of competition around the country in a game that we call football. I would like to address some issues that have been brought up over the last week on the internet to this common forum.

Why should the Big East want a team like Boise State in their conference?

In a word—legitimacy, the fact that Boise is still causing so much commotion during a season that they narrowly beat BYU, lost to MSU and SDSU at home and were not counted out of a BCS bowl until the closing seconds of that SDSU game, leads me to believe they are legitimate. See below for rankings over the last five years to solidify this point.

Why does the commissioner of the Big East seem like he is so optimistic about having “access” to a bowl that also lets the MWC, MAC, Sun Belt, and CUSA into the same bowl?

This one is easy, sort of. The rest of this post will be in the context of winning a war, even though it is not as intense with regard to the human toll; however, the economic toll is significant.

The Big East hired a television person to fight and win the most important perceived battle in their near future, Mr. Mike Aresco. Problem was, the battle that was perceived to be the most important was not the first battle that had to be won.

The first battle was to solidify a league that would be competitive with the ACC and be more attractive then CUSA/MWC, maintain membership (TCU/WVU/SU/PITT) and add power players to the mix (BSU/HOU). That fight was bloody and not very successful. After losing the fight to keep members from fleeing, additions had to be made. Call them re-enforcements (SDSU/MEM/SMU/CF). All of this was accomplished prior to his ascension to power; however, this battle is far from over.

The second battle was the one for access to a national title, more importantly, the money involved in the end of season bowling previously known as the BCS and Capitol One bowl series. Strong membership means a stronger argument. Strength in the context of national markets and football prowess, both of which equals television revenue, something that Mr. Aresco understands better than 99% of Big East fans.

The third battle is finishing the first battle. This particular battle has taken an interesting turn in that BYU has been left out of the access bowls. This slight may be enough to bring the Cougars over to the Big East. This is a tremendous opportunity for both parties. The only loser in this equation is ESPN as they have a contractual obligation with BYU that pays around 7 million a year for the television rights. The only way for this contract to be cancelled is IF BYU is accepted into a conference. 50 million homes that currently receive BYU sports could be available to the Big East and more importantly the added ammunition to win the third battle. The second team that could be added that gives value and more national following is the Air Force. The major flaw in that stance is the current leadership who has publicly stated they are loyal to the MWC and will not waver. Side note: the current leadership will be transferring in the near future, so this deal could still go through. The final acquisition that would complete the deal would be either Army (4 our of 5 national teams in one conference is one hell of a draw, not to mention the Commander in Chief trophy residing in the Big East) or an ECU team who has a strong following and are competitive with recruiting in the dominant SEC/ACC territory as a CUSA member.

The final battle of the war is the television contract. This battle is made achievable with winning battle two and three. The television contract dispute with the teams above acquired, plus the other “Capitol One” bowls negotiated by the right man (insert Mr. Aresco) and he has all the right ammunition to finish the fight to the advantage of the Big East and each member therein.

Battles two and three determine whether the conference is financially feasible in the future.

What is the benefit for current Big East membership and to Boise going forward with this format?

Whether the current members want to believe it or not, adding Texas’ two largest markets, Southern California’s third largest market and the legitimacy of Boise State in the national scene, voters (yes they still control who makes it to the semi-finals) will find the Big East a force to market, errr reckon with.

What does the future hold for the Big East and Boise?

The hardest part of building a successful enterprise is maintenance once it consistently wins. That is where the fans either win or lose against the other conferences. The SEC brands itself as the most important organization followed by the fans favorite team. Other less successful conferences separate their favorite team from the conference and try to compare against the SEC as a conference. That just doesn’t make sense tactically. Brand the Big East, support each and every team from Memphis to Temple to SDSU. We represent Florida, Texas, California, Tennessee, Kentucky, Idaho, Ohio, New Jersey, Pennsylvania, Connecticut, and the young men and women who defend the whole nation.

How can we not be excited?

This content was not created by OBNUG and therefore may not meet our standards. On the contrary, it probably exceeds them.

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