ESPN came out with their ratings for Monday's Game, link says it best. Highest rated game in 16 years, highest among households and 2nd to OSU v USC last year in Columbus in total viewers. That should mean most the East Coast media took the time to watch BSU for once and I am sure hated the game.
http://www.espnmediazone3.com/us/2010/09/boise-state-vs-virginia-tech-espn-and-espn3-com