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ABOVE AVERAGE KELLEN MOORE (BOISE STATE) | ■ ■ ■ ■ □ Highs: Remarkable efficiency, unsurpassed...

ABOVE AVERAGE KELLEN MOORE (BOISE STATE) | ■ ■ ■ ■ □ Highs: Remarkable efficiency, unsurpassed value for money. Lows: Doesn't travel to many of the more popular tourist destinations; Bama bangs are so two years ago. Surprised to find a couple of low-cost upstart carriers muscling their way to the top of our Rankings? Don't be -- Boise State has developed an impressive track record over a number of years, during which time they've gone from regional niche line to a company that can go toe-to-toe with the legacy carriers. They're now led by Moore, who leads the nation in efficiency and has assembled a record of consistency that should quell most of the fears about his still-unfamiliar brand name. Directly comparing Moore with his rivals is tough, as Boise State doesn't offer service to some of the more heavily trafficked college-football travel spots; apparently they've taken a page from Southwest's book and concentrated on "alternative" destinations such as Reno, Fresno, and San Jose. It's looking more and more like they've established a nice little center of operations in Glendale, Arizona, though -- a venue they could turn into their very own "fortress hub" come January. only above average?! /grumble

THE CFB BUYERS' GUIDE: QUARTERBACKS - Every Day Should Be Saturday
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